Know-how

Combination of expertise

A brand which arose thanks to the complementary passions of its founders, Bell & Ross makes collaboration the founding principle behind the design and manufacture of its creations. Professional users, designers, engineers and master watchmakers combine their skills and experience with a key principle in mind: the essential should never give way to the superfluous.

The art of Swiss watchmaking

It is in Switzerland that master watchmakers develop, assemble and make the final adjustments to Bell & Ross watches. Their fully artistry is revealed in the precision of their measurements, the rigour of their checks and the attention paid to each stage of the work, irrespective of the mechanical complexity of the watch.

Materials designed for extreme conditions

Bell & Ross favours high-performance materials that combine technical sophistication, durability and design. Ceramic, inherited from aeronautics, is at the heart of its creations: this is lightweight, scratch-resistant, thermo-regulating and hypoallergenic. Steel guarantees robustness and elegance. Titanium is lightweight and comfortable. Bronze develops a patina over time, giving a unique character. Sapphire, with its exceptional hardness, ensures transparency and longevity, while 18-carat gold embodies prestige. LM3D, the material developed by Bell & Ross, diffuses light while remaining lightweight and strong like carbon fibre.

Exceptional mechanics and watchmaking expertise

Bell & Ross incorporates Swiss mechanical movements, synonymous with precision and reliability. These complex calibres, assembled and adjusted with absolute precision, convert the movements of the wrist into a power reserve lasting several days. The brand is pushing the limits by incorporating manufacture movements in its most innovative collections, such as the BR-X5 and BR-X3, with a power reserve of up to 70 hours.