A TIME FOR URBAN EXPLORERS
Inspired by aircraft instrument panels, this collection embodies the brand's values of legibility and robustness. It skilfully combines minimalism, design and modernity.
A JEWEL OF STRENGTH
With their integrated design, robustness and impeccable finish, the BR 05 and BR-X5 are faithful companions to an active, urban lifestyle. Full of character, this instrument exudes power and strength: a jewel of masculinity from Bell & Ross. In control of time and his own destiny.
CONFIDENT IN ITS STYLE, THIS PIECE MAKES A BOLD STATEMENT ON YOUR WRIST
The lines of the case combine the circle and square, the basic geometric shapes which underscore the identity of the Bell & Ross brand. This urban collection comes in two variations: the BR 05, which goes beyond the rigour of the square and transcends the perfection of the circle to assert its own identity, and the BR-X5, equipped with a Manufacture movement, which is the ultimate BR 05. Its multi-component case boasts a refined yet radical architecture, combining lightness and strength.
INTEGRATED DESIGN
The integrated design reveals the unique character of these timepieces: the bracelet is fused with the case to form a seamless unit. The polished angles highlight the contours and enhance the volumes. The alternating polished and satin-finished surfaces of the case continue on the bracelet, made from metal or ceramic. The links are articulated according to a radius of curvature which makes the bracelet perfectly suited to any type of wrist.
BR-05 36 MM
Bell & Ross has reinvented its elegant city watch in a new 36 mm diameter. New heights of refinement and subtlety. Recreating the BR-05 with a diameter of 36 mm and a thickness of 8.5 mm posed a real challenge. This smaller format called for a complete redesign to make this 36-mm BR-05 stand out, while retaining the essence of its models.














































































































