THE EXCELLENCE OF FRENCH PILOTS The moment the Alpha Jets of the Patrouille de France pierce the sky in formation, the audience holds its breath. Created in 1953, this elite...

Bell & Ross becomes the Official Timing Partner of Defender Rally, which will compete in the World Rally-Raid Championship (W2RC).
As part of this partnership, Bell & Ross will equip the Defender Rally team with the BR-X3 Black Titanium, the ultimate embodiment of watchmaking excellence and precision engineering.

Bell & Ross, the leading French watchmaker in the world of aviation and technical design, is proud to announce its partnership with Maison Isabelle Barrier, a recognized player in the...

Bell & Ross becomes official partner of the Rafale Solo Display

At the Watches & Wonders Geneva trade fair, Bell & Ross invites watch enthusiasts to discover its new products from April 1 to 7, 2025. BR-03 Skeleton Black Ceramic: aeronautical...

Watch brands have always sought an iconic watch, recognizable at first glance and capable of establishing their global reputation. A big challenge! In 2005, Bell & Ross took on this...

Bell & Ross celebrates Valentine's Day at the Mandarin Oriental Paris with Julien Dugourd's pastry creations For Valentine's Day, Bell & Ross is collaborating with the Mandarin Oriental Paris and...

Bell & Ross pushes the boundaries of innovation and creativity with each of its creations. From unique and avant-garde designs to unexpected collaborations, Bell & Ross dares to defy convention...

The Bell & Ross "Flight Instruments" series, launched in 2010, embodies the essence of aviation-inspired instrument watches. Known for its distinctive square case, this collection creatively translates the world of...

For 30 years, the company has equipped exceptional pilots and divers whose mission and lives depend on infallible instruments. In a world where every second counts, the need for a...

BR-05 Black Ceramic Bell & Ross is enriching its BR-05 urban line by introducing ceramic, a technical material that remains faithful to its emblematic color: black. BR-05 Skeleton Black Ceramic...

Bell & Ross presents the BR-03 Cyber Rainbow, a timepiece with a futuristic and original design available in multi-color tones, developed exclusively for the 10th edition of ONLY WATCH. The...