The French National Air and Space Museum is one of the world's leading aeronautical and space museums. It now welcomes Franco-Swiss watchmaker Bell & Ross within its walls, as part of a cultural alliance.

The watch brand is a benchmark in the world of professional aviation watches. In its quest for excellence, Bell & Ross has made aviation, and in particular aeronautical instruments, his specialty. Being chosen over the years by many forces air, land and naval is an incomparable recognition of the technical expertise of the House and the quality of its watches. By participating in the design and manufacture of professional watches and serving the most prestigious elite corps, Bell & Ross is contributing to history.

The year 2021 marks a new milestone with this new cultural partnership...a ​​first for the House. A source of pride above all. Always passionate about history, design, and military values, Bell & Ross is honored to elevate the National Air and Space Museum of France among its professional references.

Located on the legendary site of Paris-Le Bourget Airport - Europe's leading business airport and the cradle of global aviation - The National Air and Space Museum is unique in its kind, establishing itself as a living museum. It is a direct witness to the contemporary evolution of aviation. A major cultural institution, it offers each visitor a an informative, fun and immersive experience through the history of aerospace conquest. Due to its history and the richness of its collections, the National Air and Space Museum has been awarded the “Museum of France”, under the supervision of the Ministry of the Armed Forces.

By partnering with the French National Air and Space Museum, Bell & Ross shares these values ​​of passion and transmission and joins the Museum as an ambassador of excellence in the field of aviation. Through this cultural alliance, Bell & Ross intends to raise awareness of the museum and ensure the preservation of its plural and transdisciplinary identity. In this same spirit, the museum will proudly exhibit the watch brand's clocks.

Both parties are driven by the same desire to build a strong relationship with a shared vision of excellence and passion. They will work closely to jointly create activities and events promoting the relationship between the worlds of watchmaking, aviation, and heritage. The creation of a module educational and didactic linked to aviation is a future project that the teams will strive to develop.

The collaboration between the museum and Bell & Ross begins this Thursday, December 2, 2021, and will be celebrated within the museum with a grand evening welcoming their partners, including the prestigious Patrouille de France team and representatives of the Alpine F1® Team.

Bell & Ross