squaring time
Squaring Time embodies the desire to give shape to time. It highlights the Bell & Ross signature – the circle within the square – transforming it into a symbol of mastery over the intangible.
The fused bracelet
The integrated design of the BR-05 reveals its unique character. In the words of Bruno Belamich, Creative Director and co-founder of Bell & Ross: “This integration of case and bracelet is not only in line with the brand's visual identity, it also brings another dimension to the watch: the first link forms part of the case. This type of design harks back to the seventies, and when transposed to Bell & Ross, the resulting graphic style is both striking and modern.”
Urban precision
The BR-05 collection comprises the BR-05 Auto, available in 36, 40 or 41 mm versions and offering a power reserve of 54 hours; the BR-05 Chrono, with a 42-mm case, featuring the chronograph function; the BR-05 GMT, measuring 41 mm, ideal for tracking multiple time zones; and the BR-05 Skeleton, which reveals the architecture of its mechanism in a masterful interplay of transparency. Four precision instruments, built for urban life.
A characterful watch
Recreating the BR-05 with a diameter of 36 mm and a thickness of 8.5 mm posed a real challenge. This smaller format required a complete redesign, to enable the BR-05 36 mm to assert its power and identity, while respecting the DNA of the collection.
