PERFORMANCE AT THE HEART OF COLLABORATION
By imagining its own vehicles, Bell & Ross has extended its creative scope beyond reality and has been exploring new watchmaking territories for over 10 years now.
Bell & Ross began its adventure by partnering with Shaw Harley Davidson in 2011 to create a unique motorcycle, the Nascafe Racer Bell & Ross. Bell & Ross Shaw Harley Davidson collaborated again in 2014 to create the B-Rocket, inspired by the first jet aircraft designed in the USA. The B-Rocket directly inspired Bruno Belamich, Bell & Ross's creative director, to create two instrument watches: the BR 01 chronograph and the BR 03 B-Rocket.
In 2023, the BR 03-94 BLACKTRACK opens a new chapter in this fascinating and daring saga. The BR 03-94 BLACKTRACK chronograph watch, inspired by the Blacktrack BT-06 motorcycle created in collaboration with designer Sacha Lakic, harks back to the technical design of stealth aircraft.
