NEWS

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    Paris, France - November 28 2013

    Bell & Ross at Salon Belles Montres 2013

    Bell & Ross participates to the 7th edition of Belles Montres watch fair at the Carrousel du Louvre.
    The biggest European fair open to general public received more than 15,000 visitors in 2012 and gathered more than 50 brands. Belles Montres is going to host again the world's best watch manufactures, allowing the greatest number to discover the latest watch designs in these beautiful surroundings.
    Bell & Ross will take advantage of the event to introduce its new collection of Vintage watches Sport Heritage and the BR Golden Heritage as well as its limited edition surch as BR126 Flyback.

    From 29th November to 1st December 2013
    Carrousel du Louvre
    99 rue de Rivoli
    75001 Paris
    Opening hours: 10am-7pm
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    Dubaï World Central, Dubaï - November 17 2013

    Bell & Ross to participate in Dubai Air Show

    Bell & Ross is pleased to participate in the 13th edition of the Dubai Air Show for the 1st time.

    The Dubai Air Show has been attracting visitors for the past 24 years. Since its inception in 1989 and over two decades later, the show runs one of the most successful and well-received delegation programmes in the world, making it is the fastest growing international air show.

    The biennial event will take place at its new home at (DWC), located in the Jebel Ali area of Dubai and focuses on connecting buyers to sellers from all over the globe.

    Set over five days and only open to trade visitors, the event has featured in 2011, 960 exhibitors from 122 countries and brought in 1,452 members of the media and more than 56,548 visitors from around the world.

    The Dubai Airshow is organized by F&E Aerospace in cooperation with the Government of Dubai, the Dubai Civil Aviation Authority, Dubai Airports and in collaboration with the UAE Armed Forces.

    Bell and Ross naturally takes part in this major event, according to its origins and its first inspiration: the aeronautic. It will be an opportunity for guests to discover some of the most exclusive watch models of the brand and more especially, the Vintage Sport Heritage Collection, a tribute to the civil aviation of the 1960's and to the Vintage Falcon, an anniversary watch created for Dassault company.

    The Dubai Airshow is definitely an event not to be missed !

    Bell & Ross Booth #: 2862
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    Vienna, Austria - November 15 2013

    Bell & Ross at Viennatime 2013

    From November 15th to 17th 2013, Viennatime celebrates its 13th annual event dedicated to watchmaking on 1400 m2. This unique exhibition of great watch innovations attracts over 10,000 visitors each year. The exhibition will be punctuated by the now traditional election of "Watch of the Year - Die Presse".
    Diamond Vienna, an impressive exhibition of jewelry pieces will also be held during Viennatime.

    MAK
    Groundfloor
    Weiskirchnerstr. 3
    1010 Vienna
    Opening hours: Friday & Saturday: 10am-7pm ' Sunday: 10am-6pm
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    Luxembourg - November 15 2013

    Bell & Ross will participate to the 2013 edition of "les journées de la passion" in Luxemburg.

    15th, 16th & 17th of November 2013

    More than 20 years after its first edition, the Exhibition "les journées de la passion" will take place again in the frame of the magnificently restored Municipal Circle in Luxembourg.

    Once more "les journées de la passion" will present, during three days, the watch-making marvels from the most prestigious brands to celebrate this world of beauty, excellence and creativity.
    The opportunity for Bell & Ross enthusiasts to come and see some of the brand's latest models.
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    Madrid, Spain - November 15 2013

    Bell & Ross Exhibition "Evolution of Military Watches" at Suarez Jewelers

    On November 14th, Bell & Ross inaugurated the 'Evolution of the military watch' exhibition at Suarez Jewelers (calle Serrano 62 - Madrid, Spain).
    On this occasion, customers were gathered for a themed cocktail party, where they could discover Bell & Ross novelties in a French Vintage atmosphere.
    Actors Jesus Olmedo and Nerea Garmendia attended the event, as well as artist Demo and singer Pol 3.14, who entertained the guests by reinterpreting French classic retro songs.

    Exhibition will be opened to the general public until January, 10th.
    Opening hours : Monday thru Saturday - 10:30 AM thru 7:30 PM.
    Venue : Suarez Jewelers, Calle Serrano 62 - Madrid.
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    Salon-de-Provence, France - November 13 2013

    Bell & Ross supports "The tutelage Plan: Equality of opportunity» of the French Air School

    The tutelage program relies on the investment of cadets from the French Air School who volunteer to take on the role of mentor for young students during their 3 last years of their scholarship.
    The goal of those cadets is to teach the students how to put themselves at their best advantage, to make them discover their potential and to help them become more confident, essential qualities to reach a better college or academic training beyond the baccalaureate.
    As part of the Air School tutoring, the students are led to participate in activities raising their awareness towards aeronautics. For the 2013-2014 academic years, the Air School tutelage plan gathered 71 cadets to help 141 students.
    As to congratulate the commitment of these cadets, Bell & Ross rewarded the students in charge of the 2012 and 2013 promotions with a BR S Steel.
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    Chelsea, United Kingdom - November 07 2013

    Bell & Ross at Salon QP 2013

    Bell & Ross will gather the 5th edition of the UK's premier fine watch exhibition which will take place once again at the Saatchi Gallery, former military barracks of the Duke of York's Headquarters.
    On the initiative of the QP Magazine - devoted to fine watches - the objective of this event is to create a true encounter between luxury watches lovers and watchmaking brands.
    On this occasion, the Fondation de la Haute Horlogerie (FHH) will present the exhibition "The Clock, Daughter of Astronomy", which will parallel Celestial bodies and time measuring reminding that days, months or years are the result of astronomical observations.
    Bell & Ross will present its new creations including Vintage Sport Heritage and BR Golden Heritage, as well as its limited such as BR126 Flyback.

    Saatchi Gallery
    Duke of York's HQ
    King's Road
    SW3 4RY London

    7-9 November 2013
    Opening hours: 12am-6pm
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    Saint Germain des Près, Paris - November 07 2013

    Bell & Ross at Les montres 2013

    7-9 November 2013

    For the 10th consecutive year, Arnaud and Jean Lassaussois, owners of Les Montres boutiquesin Paris, will celebrate their love for beautiful watch mechanics at their fair.
    Bell & Ross will join 12 other prestigious brands and will present its novelties such as the BR126 Flyback, and the Golden and Sport Heritage to more than 3,500 visitors.
    During the show, Objectif Horlogerie, will teach the curious how to put a watch together during a watch initiation workshop.

    4 place Saint-Germain des Prés
    75006 Paris
    Opening hours: Thursday & Friday: 11am-7pm ' Saturday : 10.30am-6.30pm
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    Madrid, Spain - November 04 2013

    Bell & Ross partner of the 15th La Razón's anniversary

    The daily newspaper La Razón celebrated its 15th anniversary on November 4th. As a partner of the event, Bell & Ross had the opportunity to expose its watches collections and universe in a privileged and dedicated space.

    At the occasion of this great evening, la Razón had the honour to host Their Royal Highnesses, the Prince and Princess of Asturias, the Prime Minister of Spain Mariano Rajoy, as well as many representatives. More than 3.000 guests, to whom La Razón became a reference media, were gathered in the opened lounge of the newspaper head office.
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    Munich, Germany - November 01 2013

    Bell & Ross at Munichtime 2013

    Bell & Ross will attend the Munichtime 6th edition where 80 top manufacturers and more than 10,000 visitors are expected, in the luxurious ambiance of the Hotel Bayerischer Hof.

    For the first time, the fair will be marked by two elections of the "watch innovations of the Year" (online and on the fair) in 4 price categories: 1.Complicated Mechanics ' 2.Classic Elegance ' 3.Sportive Dynamics ' 4.Feminine Aesthetics.

    The Bell & Ross watches competing in these categories are the following: 1.WW2 Tourbillon ' 2.BRS Officer Ruthenium ' 3.BR 126 Flyback

    This venue will allow Bell & Ross to present its latest creations.
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    October 22 2013

    International launch for the new Vintage Sport Heritage line Tribute to the Falcon's 50th anniversary

    On one hand, watch manufacturer Bell & Ross has designed collections of timepiece instruments that pay tribute to five key periods in aviation history and the technological breakthroughs that occurred from the 1900s to the present day.

    On the other hand, Dassault, a French symbol of excellence with an international presence. Thanks to its know-how in the military field, Dassault Company can apply its uses for its civil customers. The highly demanding military requirements are applied to the civil field in order to meet its final customer expectations.

    The invention of the Falcon during the sixties is an important chapter of the history of aviation. That's why Bell&Ross wanted to pay a tribute to this prosperous time in aviation with the Vintage Sport Heritage line. This collaboration proves that Bell & Ross, being the benchmark in aeronautical watches, shares Dassault's values of innovation, quality and reliability. To mark the celebrated jet's 50th anniversary, Bell & Ross has created two limited edition timepieces: the VINTAGE FALCON.

    - A highlight of this partnership occurred in an intimate ceremony last September 27th in our Parisian headquarters, when Eric Trappier, CEO of Dassault, received the first Vintage Falcon.
    http://we.tl/THWLfcefnS

    Marcel Dassault once said "a good plane is a beautiful plane". Likewise, Bell & Ross embraces the philosophy that the beauty of an object, no matter how sophisticated it is, can never match the logical culmination of its primary function.


    Corporate launches were organized throughout the world in the meantime:

    - In China, where Bell & Ross strengthens its position by particpating to two major events in the Aeronautical field.
    The Chinese International Business Aviation Show (CIBAS from September 10-12th) held at the Flight Inspection Center of CAAC where the Bell & Ross Vintage Falcon Ltd Edition was introduced to the professionals inside Dassault's chalet.
    On the same day, a private cocktail party was hosted by French Embassy and Dassault at the occasion of the celebration of the Falcon's 50th anniversary, and Bell & Ross enrolled as a partnership.
    - Paris, on October 3rd, Bell & Ross held its annual event at the privileged and exclusive Hôtel National des Invalides. It was particularly special this year as Bell & Ross celebrated the launch of the new collection and more especially, the Vintage Sport Heritage Collection with the Vintage Falcon, the anniversary watch created for Dassault Company.

    - Malaysia, Bell & Ross hosted a party recently in Kuala Lumpur (October 8th). The event was graced by Her Excellency, Madame Martine Dorance, The Ambassador of France in Malaysia, with the presence of Mr Carlos Rosillo, CEO and one half of the Bell & Ross brand.

    An elated Mr Carlos quoted at the event, "With this collaboration, we are pleased to echo Charles Lindbergh's "I've found the bird" quote with "We've found the watch" at Bell & Ross."

    He further added, "We are pleased to have captured the soul of the Falcon, which is its cockpit in a watch, where form follows function. So the watch really symbolises the wearer."

    The Vintage Sport Heritage line is currently available in every POS worldwide.
    The BR 123 & BR 126 Vintage Falcon models are limited editions of 500 pieces each and are exclusive on sale in Bell & Ross boutiques and e-boutiques.
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    Canary Wharf, London - October 21 2013

    Bell & Ross to pop-up in Canary Wharf with Charles Fish

    Canary Wharf retailer Charles Fish will host its 3rd Bell & Ross pop up shop in Jubilee Place on October 21st-22nd, and Canada Place shopping center on October 23rd-24th, where watch enthusiasts will be received by experts and have the opportunity to get up-close with the brand's iconic and best seller models such as the BR03-92 Phantom or the BR03-94 Carbon, among others.

    In the meantime, from September 30th till November 1st, Charles Fish's store will be adorned and modeled on Bell & Ross atmosphere and DNA for a better overview of the brand's collections. Among the timepieces will be showcased new vintage inspired models like the BR03-92 Golden Heritage or the BR126 Sport Heritage or it newest travelers' tool, the BR03-51 GMT carbon.
    At this occasion, the £5 tickets are sold exclusively at Charles Fish's store and on Charles Fish's website (exclusively for UK residents) from September 30th until October 23rd. The random draw will take place on October 24th at 1pm. A BRS Officer Silver will be presented to the lucky winner.

    Part of Bell & Ross' 2013 new collection, this timepiece is a version of its iconic model, the BR 01, in its smallest and most elegant version: the BR S Officer 39mm, with an automatic movement.

    What the new cooperation introduce this year, is the organization of a lottery for the benefit of a charity organization. Indeed, all gains will be donated to HelpforHeroes, a UK Military fund who gives support and assistance to our wounded and their families who have made sacrifices on our behalf to achieve their full potential.
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    October 14 2013

    BELL & ROSS CELEBRATES 30 YEARS OF THE TORNADO

    To mark the 30th anniversary of the illustrious TORNADO combat aircraft, Bell & Ross pays tribute to the Aeronautica Militare with an iconic commemorative watch.

    A WORLD OF INSPIRATION

    Aeronautical instruments are the pinnacle of readability, reliability and performance. Bell & Ross instrument watches are directly inspired by aircraft cockpit clocks and are based on four fundamental principles: readability, functionality, precision and water-resistance.

    Because our watches meet the demands of the most extreme conditions with ease, Bell & Ross has become a benchmark in the world of luxury watchmaking and in the exclusive domain of professional users.

    Civil defense mine disposal experts, Rafale pilots, combat divers, and now, Tornado pilots: the latest prestige reference for the Bell & Ross brand, synonymous to quality and reliability for those professionals working in extreme conditions.

    A TRIBUTE TO THE AERONAUTICA MILITARE

    Sleek, stylish and powerful, fighter planes are the masters of the skies. The 1980s were a prolific period for fighter aviation in Europe, especially in terms of cooperation between countries. The Panavia Tornado is a perfect example of this.

    Designed to be at the forefront of high-performance navigation and extreme precision, the MRCA 75 (Multi-Role Combat Aircraft 1975), soon to be known as the Tornado, was jointly developed by the UK, Germany and Italy during the 1970s, going into active service in 1982.

    A genuine masterpiece of technology, a legendary aircraft capable of supersonic acceleration, these "Warriors of the Skies" can reach Mach 2.34 (2,417 km/h) and have a range of 1,400 km.

    As an integral part of the Comando della Squadra Aerea, these multi-purpose combat aircrafts are based in Ghedi and Piacenza and carry out recognition, defense, and attack missions for the 6th and 50th squadrons.

    Emboldened by the values of this exceptional aircraft, Bell & Ross is honored to spotlight this aeronautic model.

    BR03-94 TORNADO: A WATCH WITH CHARACTER

    Bell & Ross has always designed watches for professionals and its creations are based on an unchanging principle: function leads design.
    The clean lines of the watches in the Instrument BR collection -which have become the brand's iconic models- authentically echo the design of a plane's cockpit clock. Designed for men of action looking for precision and robustness, they are extremely readable as well as highly reliable.

    The Instrument BR03-94 TORNADO special edition has been designed by Bell & Ross to commemorate 30 years of the eponymous aircraft-a worldwide numbered, limited edition of 50 watches for sale to the general public.

    The BR 03-94, 42 mm in diameter, is a functional watch par excellence. It is the ideal, discreet tool for professionals for whom every second is critical. Perfectly readable day or night, due to its matte black dial, anti-glare sapphire crystal and imposing photoluminescent hands, the BR 03-94 TORNADO is also water-resistant to 100 m and powered by a high-precision Swiss mechanical movement with a two-counter chronograph and a power reserve of 40 hours. Simple and discreet, it is fitted with a black rubber or heavy-duty synthetic canvas strap guaranteeing durability and comfort.

    With its perfect functionality, the Instrument BR 03-94 TORNADO proudly and elegantly displays the logo specifically designed for this anniversary and the colors of the Squadra Aerea Tornado.


    Availability: currently available from authorized retailers in Italy and in Bell & Ross boutiques.
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    Hôtel des Invalides, Paris - October 03 2013

    Bell & Ross Event at "Hotel National des Invalides" Part I: The Ceremonial Handing of the Legion of Honor to Bruno Belamich

    On October 3rd, Bell & Ross held its annual event at the privileged and exclusive Hôtel National des Invalides.
    Bruno Belamich, creative Director and co-founder of Bell & Ross, received the prestigious commendation of Knight of the French Legion of Honor from General Baptiste, Director of the Musée de l'Armée.
    So the creative part of Bell & Ross had the place of honor tonight, one year to the day Carlos Rosillo, CEO of Bell & Ross received this prestigious reward.
    The emotional and sharing moment was followed by the presentation of the new Bell & Ross Collection, and more especially the Vintage Sport Heritage Collection, a tribute to the civil aviation of the 1960's and to the Vintage Falcon, an anniversary watch created for Dassault Aviation company. (Cf Partie II).
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    Hôtel des Invalides, Paris - October 03 2013

    Bell & Ross Event at "Hotel National des Invalides" Part II: 2013/2014 Bell & Ross Novelties launching event



    The annual Bell & Ross event was particularly special this year, as the company celebrated 2 significant events.
    First, Bruno Belamich, creative Director and co-founder of Bell & Ross received the prestigious order Knight of the French Legion of Honor from the hands of General Baptiste, Director of the 'Musée de l'Armée,'.
    Following this emotional and sharing moment with friends and partners of Bell & Ross, the brand presented their 2013/2014 novelties, and more especially the Vintage Sport Heritage Collection, a tribute to the civil aviation of the 1960's and to the Vintage Falcon, an anniversary watch created for Dassault Aviation company.

    The award ceremony of the French Legion of Honor and the presentation of the new collection inspired by the military history were all the more meaningful: The Hôtel National des Invalides, an emblematic military site full of history, was the perfect venue for this memorable night.

    Travelling back in time, Napoléon, founder of the first National Order, lies under the golden dome of the Invalides. He wanted that the first Legion of Honor ceremony takes place at the Invalides, on July 15th 1804. For the occasion, The Emperor himself decorated all the nominees, among them representatives of the industrial sector. He was convinced that a long lasting military power could only exist thanks to a solid economic situation.

    Almost 800 guests were present. Among them, influential media figures rubbed elbows with military representatives, professional pilots, politicians, and watchmaking industry leaders, all sharing their common passion for timepieces. We can quote, Mr Minister Frédéric Lefebvre, Mr General Bertrand Ract Madoux, chief of staff of the Land Force Army, The Generals: Stéphane ABRIAL, Hervé LONGUET, Vincent LANATA; Mr Colonel Jack Krine, Mr Helmut Sinn, and Mr Alain WERTHEIMER.
    A lot of pilots, students of the War School, representatives of the GIGN, of the RAID and of the Navy were attending to the event.

    The warm and inviting atmosphere lasted throughout the night - a event where, among all those watches, one really did not pay heed to the time...
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    Monaco

    Only Watch 2013: the BR01 Flight Instruments collector's box of Bell & Ross sold for the Price of 32 000 Euros/43 000 $

    The Only Watch auction fundraiser that supports research against Duchenne muscular dystrophy, was held under the patronage of H.S.H Prince Albert II of Monaco during the Monaco Yacht Show, on Saturday, September 28, 2013.
    Antiquorum, an internationally recognized watch expert lead the auction.

    Bell & Ross is supporting this worthy charity by participating in this great event for the third consecutive time and creating a unique piece for the occasion, the BR01 Flight Instruments collector's box.

    With a winning bid of 32.000 euros, 43.000 USD (33% more than the reserve price 24.000 euros), the Bell & Ross special creation was a major contributor to the success of this fundraiser. Bell & Ross is proud to have taken part in this unique event that contributes so much to the fight against this lethal childhood disease.

    For ONLY WATCH 2013, Bell & Ross has designed a collector's box of six unique watches.
    This lavish case fashioned from high-quality wood contains six watches: the BR01 HORIZON, ALTIMETER and TURN COORDINATOR created in 2012 and the BR01 HEADING INDICATOR, AIRSPEED and CLIMB created in 2013. Instruments essential to aeronautical navigation inspire them all and they have as their common and unique denominator a touch of orange.
    Discover the original BR01 Flight Instruments Box Limited Edition
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    Base 133 Nancy-Ochey, France

    BELL & ROSS PAYS TRIBUTE TO THE 3.3 ARDENNES FIGHTER SQUADRON




    On this day, one of the most famous units in the French Air Force, the 3.3 Ardennes fighter squadron, celebrated its 70th anniversary. Bell & Ross was there.


    This Middle Eastern "Free French Air Force" combat group was created in Lebanon, in 1943, in the middle of the Second World War. Its motto, "Ne recule ni ne dévie" ("neither retreat nor change direction"), testifies to its moral values, while its emblem, a wild boar's head, illustrates its combativeness.


    Currently, some 20 Mirage 2000 Ds specializing in ground assault, constitute the powerhouse of the 3.3, which has been deployed in recent years in former Yugoslavia, the Congo, Libya, Afghanistan and most recently in Mali, as part of Operation Serval.


    On September 20th, beneath a miraculously clear sky, the 3.3's Mirage 2000 Ds, along with the Rafale "Tiger Meet" and Epsilon from the Cartouche Doré unit, presented impressive demonstrations to mark the squadron's 70th anniversary.


    One of the Mirages, decorated in a livery specially designed for the occasion, led the airshow and painted the sky in the colors of the 3.3 Ardennes, while on the ground, ceremonial drills, a presentation of decorations and parades marked this commemorative day.


    In the evening, several hundred serving and retired pilots, navigators and mechanics met in an immense aircraft hangar to celebrate the anniversary late into the night, with the participation of Bell & Ross.


    All participants, nearly 500 people, were able to admire a selection of Bell & Ross models and in particular the limited edition BR03 92 bearing the emblem of the 3.3 Ardennes and reserved exclusively for squadron members.


    For several years, the brand has partnered various units of the French Air Force sharing common values such as efficiency, reliability and a taste for authenticity.


    With this "3.3 Ardennes" watch, Bell & Ross adds a new model to its special collections produced in partnership with the French Air Force, the air fighter division of the French Navy, the Ecole de Guerre and elite units such as the GIGN (National Gendarmerie Intervention Group), RAID (French National Police Intervention Group) and the Démineurs (bomb-disposal unit).

    Not to mention the models designed for the Space Lab mission, the Italian Air Force (to mark 30 years of the Tornado) and Dassault, with a model celebrating 50 years of the Falcon.

    By contributing to the celebration of the 3.3 Ardennes squadron's 70th anniversary, Bell & Ross has added a new word, or rather a new sound, to its vocabulary - the unit's rallying cry, "Grouik", from the fighter squadron's mascot, a wild boar named Aldo!
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    Prague - August 13 2013

    Bell & Ross opens a boutique in Prague, Czech Republic

    After opening its first European sole ownership boutique in Paris in 2011, Bell & Ross continues to expand around Europe by inaugurating its third store in Europe, in Prague, capital of Czech Republic.
    Two years after opening its first store in Singapore, Bell & Ross chose the historic center of Prague to open its 13th self-owned store.
    The new boutique will shelter the entire collection, through lines AVIATION, MARINE, VINTAGE, as well as exceptional pieces such as the BR01 Tourbillon.
    "This long-awaited opening will offer collectors a wide selection of watches in a venue consistent with the aesthetic codes of the brand, and a bespoke service," said Carlos Rosillo, Bell & Ross CEO.
    Like all Bell & Ross boutiques, this one perfectly reflects the identity and principles that characterize the brand: pure lines and timeless elegance.
    Visit Bell & Ross boutique in Prague at:
    Staroměstské náměstí 6
    Praha 1
    Czech republic
    Phone : +420 222 312 535
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    Brno, Czech Republic

    Bell & Ross supports the CIOR summer congress

    Bell & Ross is a partner of the 66th Congress of the Interallied Confederation of Reserve Officers (CIOR) and the 67th Congress of the Interallied Confederation of Medical Reserve Officers (CIOMR) currently being held in Brno, in the Czech Republic, from 30 July to 2 August 2013. These events include civilian military exercises (CIMEX) and a military sporting competition (MILCOMP).

    The Interallied Confederation of Reserve Officers (CIOR) represents 1.3 million reservists from 34 participating countries that are members of NATO and some of its allies, making it the world's largest military reserve officer organization.

    Founded in 1948 by the reserve officer associations of Belgium, France and the Netherlands, CIOR is now a NATO-affiliated, non-political and non-profit umbrella organization of member nations' national reserve officer associations.

    CIOR delegates meet twice a year - in the summer and winter - and they work through committees that examine and analyze issues relating to reserve forces. Typical issues of interest include the contributions of reserve forces to international operations, the re-integration of reservists within their respective companies or communities following deployment abroad, the law of armed conflicts, the impact of NATO expansion on the reserves and employer support for reservists.

    In addition to their roles as reserve officers, many individual CIOR delegates are highly accomplished business and industrial leaders, public servants and academics. They are therefore in a unique position to contribute to a better understanding of security and defense issues in the population as a whole and to bring civilian expertise and experience to the tasks and challenges facing NATO reserve forces.
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    Tours, France

    A Diploma Ceremony for Aircrew at the French Fighter Pilot Training School

    On Thursday, July 18, 2013, a diploma ceremony for aircrew, fighter pilots (French and Belgian) and combat systems navigation officers took place at the Tours Air Base (BA705). Air Force Brigadier-General Néret, commander of the Air Force fighter wing, presided over the event.
    The ceremony officially marks their successful completion of the eight-month pilot training program on the Alphajet at the Tours fighter pilot training school. This cosmopolitan school trains fighter crews, including future pilots and navigators, at the controls of French and foreign Air Force and Naval Aviation aircraft.
    After the salutation of the flag, the review of the troops, and a medal presentation ceremony, came the traditional awarding of diplomas, known as macaronnage. Twelve French Air Force officers and six Belgian Air Component officers received their fighter pilot diploma. Three combat systems navigation officers, including a woman, also received their badges. Five cadet officers were also awarded their dagger, a symbol of their accession to the Air Force officer corps.
    The families, military authorities and local elected officials in attendance were treated to a parade of ground troops, a flyover by three Alphajets and listened to the speech by Brigadier-General Néret.

    Then, as a traditional ending to this momentous day, the macaronnage evening party took place, where a Bell & Ross Aviation watch was won.

    These officers have achieved part of their dream by becoming Air Force aircrew, a first step towards an aeronautical career in an active squadron.

    We wish them fair winds and fine flying!
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    Paris, France

    July 14th military parade

    The traditional July 14th military parade on the Champs-Elysées took place last Sunday under a radiant sun and in the presence of a large crowd.
    This year, the theme of the parade - an opportunity to review the country's armed forces and pay tribute to them - was "an avant-garde army, proud of its history".
    Led by soldiers from Mali and the flags of 12 African countries engaged alongside France in Mali, an immense blue drape symbolizing the National Order of Merit and the tricolor plume of the French Acrobatic Patrol in the sky above, the 2013 event was intense and colorful in celebration of the success of the French operation in the Sahel.

    At 10:36am, the French Acrobatic Patrol traced the red, white and blue flag in the Parisian sky, flying over the official podium, where, alongside French President François Hollande, stood the Secretary General of the United Nations Ban Ki-moon, Malian interim President Dioncounda Traoré and Croatian President Ivo Josipovic.
    The crowd turned up to applaud not only the French troops involved in the Serval operation, but also the Rafale planes and Tigre helicopters which distinguished themselves in Mali and Afghanistan, and the new Airbus transport plane, the A400M, the star of the air show.
    The program included several anniversaries, including the 50th anniversary of the National Order of Merit and the 60th anniversary of the French Acrobatic Patrol. A detachment from the Franco-German brigade led by German General Gert-Johannes Hagemann also descended the Champs-Elysées for the 50th anniversary of the Elysée Treaty. Croatia, the last country to have joined the European Union, took part in the festivities with a final detachment of soldiers in their traditional bright red uniforms.
    The July 14th parade was also an opportunity for schools to march down the most beautiful avenue in the world. The order was decided by their length of service. The polytechnical cadets were therefore the first to pass in front of the French President, followed by the National Gendarmerie officer training school, officer cadets from Saint-Cyr, the naval training school and the air force training school.
    This major event for the Republic ended with a demonstration of precision parachute jumping and a rousing "Song of the Partisans", interpreted by the French Army Choirs, to celebrate the 70th anniversary of the creation of the Resistance Medal.
    At the end of the parade, the French President paid tribute to soldiers wounded in action and the families of soldiers wounded or killed, before taking a quick walkabout.
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    BR Headquarters, France

    Bell & Ross produces a watch for the Ecole de Guerre

    Bell & Ross has created a unique model exclusively for the École de Guerre (French War School).
    The École de Guerre, the ultimate French training academy for the French military, is located in the grounds of the École Militaire (French Military School) founded in 1751 by Louis XV "to support 500 young men and educate them in the ways of war". It trains the top high-ranking officers of the French Army and of friendly and allied armies to become future military leaders.

    The timepiece dedicated to the École de Guerre is the Vintage BR 123 Heritage. Inspired by the watches worn by aviators in the 1940s, it is characterized by the matte black, anti-reflective finish of the case, the domed crystal and the graphics on the dial. The sand-colored hands, index and numerals recall the effects of passing time and are reminiscent of the distinctive coloring of period watches.

    The piece customized for the École de Guerre includes all these characteristics and features its insignia both on the dial and the numbered case back.

    With this model, Bell & Ross once again confirms its commitment to the values promoted by the military, which have inspired each of its timepieces, and is proud to associate its name with that of this prestigious school symbolizing French military excellence.
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    Salon de Provence, France

    Bell & Ross rewards the École de l'Air valedictorian

    Bell & Ross has always declared its admiration for military aviation, even adopting it as the basis for its collections. As well as inspiration, Bell & Ross and the French Air Force also share the values of respect, integrity, service, and excellence.

    It is therefore natural for the brand to be associated with events affecting this important fighting force and particularly students of the École de l'Air. These students receive very advanced training in three fields: combat training, academic training combining science and humanities and aeronautical training.

    In the presence of Air Force Brigadier-General Gilles Modéré, head of the Salon-de-Provence Air Force Officers' School, Bell & Ross rewarded the valedictorian. Pilot Officer Nicolas Pourquier, from the École de l'Air's "Général de Marmier" class of 2010 was presented with a Bell & Ross Aviation BR 03 watch by Alexandra Teboul, Head of Products and Partnerships.

    The traditional passing out ceremony took place at dusk. This famous event is the highlight of year for the officer cadets. The Ecole de l'Air's first year officer cadets and cadets from the Ecole Militaire de l'Air are named after their respective mentors. The mentors of each year are officers who died on aerial duties or in combat, recognized for their moral qualities, their values or acts of courage. They represent the model to which each officer must aspire. They are examples for young officers.
    So under the high patronage of the Mister for Defense, Jean-Yves Le Drian, in the presence of the Air Force Chief of Staff, General Denis Mercier, the Air Force Head of Human Resources, Air Vice Marshal Claude Tafani, and Air Force Brigadier-General Gilles Modéré, commander of the Air Force Officers' School and 701 Air Base, the two classes of 2012 passed out in a traditional and immutable ceremony, and were named the "Colonel Roland de la Poype" class and the "Maryse Hilsz" class respectively.
    The ceremony, first held for the 1935 "Capitaine Guynemer" class and celebrated each year since, attended by a number of high-ranking officials, is an important event at which future officers of the French Air Force commit to fulfilling their vocation with honor and dignity, following in the footsteps of their mentors - leading aviators whose devotion, acts of courage and remarkable human and military qualities will act as an example for the officer cadets.
    Since the École de l'Air and the École Militaire de l'Air were founded in Salon-de-Provence, this ceremony has traditionally taken place at night on the Place Pelletier d'Oisy, on the first Friday in July. It marks the solemn entry of the cadets into their career as officers and invites them to serve their country by following the example of their illustrious forebears.
    In a solemn atmosphere, to music played by the Air Force band, with a flyover by the French Acrobatic Patrol, the two graduating classes ceremonially exchanged their colors.
    This involved transferring each school's flag to the incoming guards, made up of the newly graduated officer cadets. This military tradition has been carried out since 1937, when the "Capitaine Guynemer" class handed over the École de l'Air flag to the1936 "Capitaine Astier de Villatte" class. The flag of the École militaire de l'Air was first transferred on July 5th, 1963.
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    Salon-de-Provence, France

    The French aerobatics team celebrates its 60th anniversary

    On May 26th, the prestigious patrol celebrated its 60th anniversary.

    More than 120 000 visitors came to admire the air show organized on the 701 air base of Salon-de-Provence.

    By inviting all of the European patrols, the French aerobatics team putted together an outstanding airshow. The Red Arrows ( GB), Frecee Tricolori ( Italy), Aguilas ( Spain), the Swiss Patrol (CH), Marche verte (Morocco), Iskri (Poland), Red Devils ( Belgium) and Kril Oluje ( Croatia) answered favorably to the invitation. The teams "Rafale" Solo Display, EVAA (Team of Aerobatics), along with the presentation) of 2 EC 665 Tiger of the French army completed this unique airshow.

    The French aerobatics team ended the festivities by drawing a giant number "60" in the sky in red and blue colored smoke.

    Happy anniversary!

    Photographs : © SIRPA AIR
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    Haras de Jardy, France

    Bell & Ross partner of Gala de bienfaisance of AEA & AEMA

    On Friday, June 7th, in the prestigious setting of the Stud farm of Jardy, near Versailles, the charity Gala of the former students associations from the Air force training school and the Air force military academy took place.

    Organized to benefit the works of mutual aid associations, which actions are dedicated to support the spouses and children of companions who passed away prematurely, this prestigious event gathered the highest authorities from the Defense institutions, such as General Denis Mercier, Chief of Staff of the Air Force and the main leaders from the aeronautical and spatial industry (Dassault Aviation, Thales, Airbus,...).
    Throughout the dinner, guests were able to watch an outstanding equestrian show, and towards the end of the evening the traditional tombola with numerous prizes, including a Bell & Ross watch.

    Photographs : © SIRPA AIR
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    Suggestions

    FIND A GIFT

    Discover the whole Bell & Ross range here:

    http://www.bellross.com/fr/shop/watches/
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    Le Bourget, France

    Bell & Ross partner of the air and space painters exhibition

    On Thursday, June 20th 2013, the 8th exhibition of Air and Space Painters was inaugurated, on the mezzanine of the hall "la cocarde" at the air and space museum at le Bourget, by General Denis Mercier, chief of staff of the French Air Force, Madam Catherine Maunoury, Director of the air and space Museum, and General Joël Martel, jury foreman of the air and space painters association.

    Thirteen prizes were awarded by the jury, among them the prize of the Ministry of Defense, the equivalent to the first prize, awarded to Yong Man Kwon, for its entitled work "Concord". Thierry de Gorostarzu was awarded the prize of the CEMAA for his work "Le Hangar ". Gérard Weygand's "Boeing 707 ", also received the award from the air and the space Museum. Christoff Debusschère, painter of "wings of the glider " received the Bell & Ross prize, handed by Alexandra Teboul, Product and Partnerships manager for Bell & Ross.

    Very close to the aeronautical universe, Bell & Ross wished to honor the values of artists who thanks to their work pay a tribute to civil and military aviation.
    This 8th edition of the exhibitionstarted at the same time as the International space and aeronautics fair of Le Bourget and will be held until September 14th, this year.

    Photographs : © SIRPA AIR
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    Paris, France

    Bell & Ross at colette

    The three new models presented during Baselworld 2013, BR 01 HEADING INDICATOR, BR 01 AIRSPEED and BR 01 CLIMB have been edited to 999 pieces each.

    The 99 first pieces are exclusively available in a luxurious collector box imagined as an aviation dashboard incorporating the six watches: the BR 01 HORIZON, ALTIMETER, TURN COORDINATOR, HEADING INDICATOR, AIRSPEED and CLIMB inspired by the six essentials instruments to the aviation.

    An exclusive box which will offer to his owner the impression to hold a piece of cockpit ... for the pleasure of those who are passionate by the aviation and for the watch-making enthusiasts.

    This is a great opportunity to discover in preview these watches inspired by the aeronautics with a completely new and innovative way of reading the time that offers a surprising design.

    With this occasion, the well-known concept store dedicates his outside window and the decoration of his water-bar to this exceptional box.

    Come and see us at colette :

    213 Rue Saint-Honoré
    75001 PARIS
    From the 13rd to the 18thof May included
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    Le Bourget, France

    Bell & Ross sponsoring the renovation of the clock of the Museum of Air and Space

    In the presence of Mr. Jean-Yves le Drian, Minister of the Defence, the new completely restored Eight Columns Room has been inaugurated on the 3rd of June 2013 in Le Bourget Musem of Air and Space. This absolute Art Deco jewel has been designed for the Universal Exhibition in 1937. The reopening to the public of this prestigious space was accompanied by two powerful symbols: the placement at the entrance of the Museum of three Fouga Magister, famous aircrafts of the "Patrouille de France" and emblem of the Museum, and the presentation of the new clock, the masterpiece of this room, fully restored thanks to the sponsoring of Bell & Ross.

    Inspired by the history of the aviation, Bell & Ross designs watches that pay tribute to the key episodes of the aviation history and to the technological advances from 1900 to today. Therefore, it was natural for the brand to make a contribution to this beautiful project.

    The monumental clock which was decorating the Eight Columns Room found its initial place occupied before its destruction during the Second World War thanks to Bell & Ross who took in charge the whole restoration. The clock, characteristic of the Bourget Airport because of its size and of the other twelve clocks encircling it and displaying different time zones around the world, represents a dream for generations of travelers.

    This inauguration, a partnership between Bell & Ross and the Jet Services aviation group was crowned by the passage of the "Patrouille de France" over the Museum.

    Inhabited by the spirit of aviation's heroes, like Charles Lindbergh, Costes and Bellonte, Antoine de Saint Exupéry who walked on the tarmac of Le Bourget, many guests were able to follow on their footsteps for a moment.

    Bell & Ross is proud to participate to the restoration of the French aviation heritage and to be able to give a second life to a symbol of its history.
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    St-Dizier, France

    Bell & Ross partners the centenary of the Saint-Dizier-Robinson Air Base.



    The Saint-Dizier air field is celebrating its centenary this year, despite being very much rooted in the 21st century since it is home to the 113 Air Base, assigned the jewel in the crown of the French Air Force - the Rafale.
    Bell & Ross, whose collections are inspired by the history of aviation, was present to celebrate. To mark the event, a private day dedicated to aeronautics was organised at BA 113, presided over by General Denis Mercier, Chief of Staff of the French Air Force (CEMAA). To round off the day, guests were invited to a dinner-dance in a hall decorated for the occasion, the dance floor being flanked by the insignia of squadrons past and present. At the end of the evening, a prize draw was held for the lucky winner of a BR03 Type Aviation.


    Inaugurated in St Dizier in 1913, the Robinson "landing station" played a key role in military aviation during the 1914-1918 war.
    Famous names have helped shape its impressive history, the most famous of all being Major Antoine de Saint-Exupéry.
    Over time the airfield would become civil, military and at one point German before being assigned to NATO and finally taking its current form as an air base of leading importance.
    Following the end of the Second World War, from 1965 the base became an important part of the system of nuclear deterrence, being assigned in turn the Mirage IVA, Jaguar and Rafale.
    Today, more than 1950 civilian and military staff work and contribute to the strategic functions of BA 113's five Rafale squadrons.
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    Basel, Switzerland

    Bell & Ross at Baselworld 2013

    Bell & Ross is unveiling three new horologic creations inspired from the instrumentation of aircraft cockpits. This new trio - BR 01-92 Air Speed, the BR 01-92 Heading and the BR 01-97 Climb - completes the first one that was released in 2012.
    The six instruments will be gathered in a fancy collector's box designed as a control panel.

    http://www.bellross.com/fr/bellross/baselworld/
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    Vienna, Austria - February 28 2013

    Bell & Ross celebrates the opening of its second European store

    The new store is located on Spiegelgasse, in the very heart of Vienna, one of the most prestigious European capitals.

    With its pure lines and its timeless elegance the Viennese boutique is the reflection of the principles and identity that define our watches.

    In a hushed atmosphere, our customers will be invited to experience the Bell & Ross aviation spirit and to discover the entire collection from AVIATION, MARINE and VINTAGE lines to its exceptional BR Tourbillons models.

    This latest opening is an important step in the Brand's history and is a testimonial of the Brand's active international development.

    Bell & Ross Store
    Spiegelgasse 2
    A-1010 Wien
    0043 1 512 00 96
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    Madrid, Spain - February 01 2013

    Alfonso de Orleans y Borbón, Spanish aviation history

    This exhibition is the first retrospective dedicated to Alfonso de Orleans y Borbón, one of the first Spanish pilots, who lived during the key periods of the aviation history.

    The essential periods of the aviation history are the main source of inspiration for Bell & Ross' timepieces. With its collections, the brand shows a unique parallel between two sagas the aviation and the watchmaking.
    This is why that besides this unique historical retrospective, the entire Bell & Ross' collection directly inspired by the history of aviation is presented at the exhibition.

    Carlos-A. Rosillo, CEO of Bell & Ross came especially from Paris for the launch of this extraordinary exhibition preceded by a conference at the Museum of the FIO and followed by a cocktail at Grassy Store.
    Inaugurated on January the 31st, the exhibition will be open for one month at the Grassy store, until the 28th of February 2013.
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    Paris, France - January 29 2013

    BELL & ROSS partner of the 28th International Automobile Festival

    On the 29th of January 2013, under the sumptuous dome of the Hotel National des Invalides, took place the now essential event in the world of design and cars: the 28th International Automobile Festival.

    Bell & Ross has renewed its support for the seventh consecutive year to this event which associating design, trends and prestige automobile.
    As a partner of the inaugural ceremony, Bell & Ross presented its newest watch collections for the delight of lovers of fine mechanical.

    Member of the jury, Carlos A. Rosillo, CEO of Bell & Ross, rewarded the prestigious Palme d'Or to Jacky ICKX for his incredible career in motorsports.

    13 Grands Prix, including the Palme d'Or, were awarded by the jury of the Festival to personalities and companies celebrating their talent. Exception Concept Cars, some of them in worldwide exclusivity were presented. 600 personalities, designers, car manufacturers, media and members of the Jury attended the ceremony.

    Public exhibition for the public from the 30th of January to the 3rd of February 2013.